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Do Your Homework... It's Important

 Yes, I know I, and many others, say things like DYOR (Do Your Own Research), but it's an important point.

Doing your homework, doing your own research, does many things:

It makes you dive deeper into a potential investment and may uncover a hidden gem. It may uncover a turd.

It forces you into the language that the markets use, and if you are unfamiliar with the specific meaning of a word or phrase it is easy to look it up and educate yourself.

It might link you through to other companies that are potentials for your hard-earned money to be invested in.

And... it's quite interestioing to see what the company your are considering an investment in is actually up to.

This approach applpies on the fringes as well.

For instance: A company called Equity Story has been chasing me to invest with their portfolio managers. So they sound like a financial advisor type of company.

Let's dig a little deeper. Ok, there they are, listed on the ASX under EQS. The description is: Stock market trading advice, research, investor eduction and fund management.

That's kinda what I'd expect. But since they are a listed company, let's have a look at THEIR share performance.

It looks like they listed in May 2022. It looks like they listed at 17.5 cents per share. Since then, about 2 1/2 years, the share price has dropped to 2.5 cents. That is 20% of its opening price. And I haven't even looked at Hot Copper. A quick look there and it is hard to find any input from investors.

This is one that I will simply avoid, although the next time they ring me there will be an interesting conversation.

So DYOR. It's important.


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